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Jules Fraser-Ellis


Fraser Ellis Leadership was founded by Jules Fraser-Ellis, driven by her passion for seeing people grow, transform, and achieve their goals in ways that feel sustainable and human.

Jules knows what it’s like to lead under pressure. Having held senior roles as HR Director, Sales Director, and CEO, she understands both the commercial realities and the human challenges of leadership. Over 37 years and across 27 industries, she has personally coached and facilitated more than 10,700 leaders, helping them move from reacting to problems to leading calm, high-performing teams with confidence and ease.

This unique blend of commercial insight and deep empathy shapes everything Jules and her team do. Their work supports leaders in implementing strategy, enhancing accountability, and building cultures where people feel safe, engaged, and motivated to perform at their best.

Over 90% of clients return for further work, a reflection of the trust and transformation that happens in partnership. The images on this website capture real moments of clients in action - leaders learning, growing, and leading differently.

Jules’ clients have included organisations such as AstraZeneca, Bosch Siemens, British Midland Airways, BUPA, Getty Images, Coca-Cola, Continental Tyres, HSBC, Microsoft, Mitsubishi, and Saga.

She has led seminars, coaching, and workshops on leadership, change, performance improvement, and engagement in countries including the UK, USA, Canada, Slovakia, Greece, France, Sweden, Denmark, Germany, Japan, China, and India.

What Jules and her team stand for

  • Leadership that begins with self-awareness and grows through reflection.

  • Leaders and managers who take ownership, not blame, and engage fully with their teams to achieve meaningful results.

  • Workplaces where care, love, and humanity are recognised as strengths.

  • Creating conditions where every leader and manager can express their values, lead from truth, and nurture others to reach their own aspirations.

  • Leadership that balances results with respect, performance with people, and ambition with authenticity.

  • Leaders and managers who create clarity, transparency and high-performing teams.

Jules Fraser-Ellis


Fraser Ellis Leadership was founded by Jules Fraser-Ellis, driven by her passion for seeing people grow, transform, and achieve their goals in ways that feel sustainable and human.

Jules knows what it’s like to lead under pressure. Having held senior roles as HR Director, Sales Director, and CEO, she understands both the commercial realities and the human challenges of leadership. Over 37 years and across 27 industries, she has personally coached and facilitated more than 10,700 leaders, helping them move from reacting to problems to leading calm, high-performing teams with confidence and ease.

Over 90% of clients return for further work, a reflection of the trust and transformation that happens in partnership. The images on this website capture real moments of clients in action - leaders learning, growing, and leading differently.

Jules’ clients have included organisations such as AstraZeneca, Bosch Siemens, British Midland Airways, BUPA, Getty Images, Coca-Cola, Continental Tyres, HSBC, Microsoft, Mitsubishi, and Saga.

She has led seminars, coaching, and workshops on leadership, change, performance improvement, and engagement in countries including the UK, USA, Canada, Slovakia, Greece, France, Sweden, Denmark, Germany, Japan, China, and India.

She believes great leadership starts with self-awareness, and that when leaders grow, everyone around them rises too.

What Jules and her team stand for

  • Leadership that begins with self-awareness and grows through reflection.

  • Leaders and managers who take ownership, not blame, and engage fully with their teams to achieve meaningful results.

  • Workplaces where care, love, and humanity are recognised as strengths.

  • Creating conditions where every leader and manager can express their values, lead from truth, and nurture others to reach their own aspirations.

  • Leadership that balances results with respect, performance with people, and ambition with authenticity.

  • Leaders and managers who create clarity, transparency and high-performing teams.

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